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L'il Critters™ and Vitafusion™

We make Nutrition Taste Good.™

Since 1998, we have revolutionized the dietary supplement industry with five simple words: “We Make Nutrition Taste Good.™” Our introduction of a full range of delicious, gummy vitamins and supplements has provided consumers with an enjoyable and convenient alternative to traditional vitamin pills and tablets.

As a leader in the field of taste and nutritional technology, we cover the full spectrum of dietary supplements for adults and children with the Vitafusion™ and L’il Critters™ family of gummy vitamin brands.

Distributed by Church & Dwight Co., Inc, our products include trusted, iconic, brands such as: ARM & HAMMER®, GRAVOL®, RUB•A535®, NAIR®, FIRST RESPONSE®, TROJAN® and many others  that have a long history and exceptional reputation in the hearts and households of Canadians.


A Proud Member of the Church & Dwight Family

  • Gravol
  • RUB A535
  • Orajel
  • First Response
  • Trojan
  • Nair